I do not need a radio that would be tailored to my listening habits. Getting constant feedback on my likes and dislikes will make it simply dull. If I want to listen to smth specific I would just do it ! Why do I need radio for that ?
What I need is a personality that I can relate to, a host with a program that would make me want to come back and listen more to understand her better. I would like to be interested in the host. I want to follow up on her stories and music. Etc
Radio , unlike text, can not be easily skipped, go back etc – its a linear narrative with speed defined by host, it is intimate,it takes my time and attention. it is very expensive this way.


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