Business is much more about being organized and managing people than it is about ideas. Past a certain scale, ideas don’t seem to matter much (unless you are a once-in-a-lifetime Steve Jobs type visionary). You and your competitors all have a basic concept of what to do. The areas that seem to offer the most scope for creativity are actually the areas where not enough data exists to formulate good ideas, and random guesses are worth as much as multi-million-dollar consultant reports. Much of the time spent discussing “ideas” in a business context is actually time spent slowly maneuvering large groups of managers into a compatible mind-space so that they can work together effectively – the results of the discussion in terms of ideas is worth nothing, whereas the result in terms of bonding, organizing, and motivating can be very valuable.